Every few months, somebody tells us not to shop somewhere.
Fine.
Then what happens on day eight?
People still need food, household goods, clothes, equipment, medicine, hair products, and everything else they were buying before the boycott. If there is no organized alternative, the money eventually goes back through the same doors.
That is not an argument against boycott.
It is an argument for infrastructure.
A boycott tells people where not to spend. The harder question is where the money goes next, who organizes it, and what remains after the moment passes.
Radical Market Studio starts with spending that is already happening.
We do not own a factory for every product. We do not have a warehouse. We do not have a Black-owned alternative for everything people need today.
But merchants are already paying to acquire customers.
So the question is simple:
Can some of the value created by purchases we are already making be organized instead of disappearing completely?
Affiliate relationships give us a way to test that before we own the supply chain. We can identify products worth considering, direct willing buyers through a tracked relationship, and learn whether organized customers can create leverage.
No extra purchase is required.
No one has to wait until the perfect Black-owned alternative exists in every category.
We begin where we are.
Boycott is a moment. Infrastructure is what remains after the moment.